Branding
Does your business need a LOGO or a BRAND?
If you aren't sure or don't know there is a difference - let's break it down...
What is a LOGO?
A logo is the equivalent of a business name. Generally a font or typeface and graphic used to convey your name and what you offer. A logo is a key part of a brand, but fails to communicate the full story.
A logo should be SMART
- Simple
- Memorable
- Appropriate
- Resizable
- Timeless
How is it different from a BRAND?
For a business, brand equals identity – values, mission, quality, knowledge. For those on the outside, a brand creates your reputation. Branding or lack thereof fully shapes the perception of how people – clients, competition, employees – see and value your business.
Branding should be STRATEGIC
- Quickly and easily reach your audience
- Communicate your message, your value, and benefits
- Visually attract attention
- Create extraordinary experiences
Blue Waters Transport branded stationery
Blue Waters Transport branded truck wrap
Blue Waters Transport branded ad
How LOGOs and BRANDs work together !
A logo is like the cover of a book—it grabs attention, but it’s just one piece of the story. On its own, a logo is simply a graphic with a name, a visual tool in the bigger picture. The brand, however, is the whole experience—it’s everything your business represents, from the tangible to the intangible, that gives your logo its meaning and power. When you pair a thoughtfully designed logo with a clear brand strategy, magic happens! Together, they help you connect with your audience, share your message and value, stand out visually, and create unforgettable experiences. Think of your logo as the face and your brand as the personality—together, they make a lasting impression.
Before creating in fancy new website, making brochures, or embroidering your logo on a shirt, it’s a wise investment to work with a brand designer. The extent of brand development can expand as your business grows, but if you neglect it all together, your hard work and business will suffer.
Turnleaf Designs has extensive experience with all levels of branding. Turn a new leaf with exciting new or updated brand visuals and strategy!
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**60-Minute One-on-One Brand Consultation $199
Pick a marketing veteran's brain with a deep dive consultation/review of your business' current branding. Are you unsure which direction to take at this juncture in your business? Is your brand starting to feel disconnected, tired, or lost in a sea of competition? A creative marketing consultation will provide the clarity you need in all things logo and branding, from reaching the right target audience to leveling up sophistication to attract those higher-ticket clients. What You’ll Gain in this 90 minute consultation: ► Fresh, innovative ideas tailored to your business brand's identity ► Valuable insight using color psychology and marketing experience to amplify your brand’s presence ► Discover if a refresh will get things in motion or a total makeover is needed to kickstart your business ► Expert advice using to
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Logo Design Typical Investment $500 - $1,200
Custom logo with minimal brand development work. Full color and one color version. Files to include print-ready formats .ai, .pdf, .eps | Web-ready formats .jpg, .png, .svg
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Small Business Branding Typical investment $2,500 - $8,000
A more intensive dive into developing a brand identity. The logo above included plus a full brand guide with colors and typeface requirements. Attention to accessibility. Technical specifications for print/web providers
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Strategic Vision Branding Typical Investment $15,000+
This is where marketing strategy, design experience, and analytical research come together. This brand package includes thorough research into all levels of competitors, identification and development of the primary and secondary target markets, and consultation for actionable ways to visually and emotionally reach multiple demographics. Typically clients who need this investment fall into one of two categories: multi-product based business operating with an umbrella of different brands, or a company whose service area covers a variety of geographically different locations.
Logos & Branding we've created
- Logos
- Vector Logo Recreation
- Branding
- Target Audience Research
- Business Cards
- Stationery
CLient Case Study
Branding and Marketing
- New Logo
- New Branding
- Packaging
- New product expansion
- Product Relaunch
- Amazon Product Photography
