Web design in this day and age is created to seem like bada bing bada boom it’s done. When in fact, representing your business with a website that is both professional and effective takes quite a bit of time and effort. Also a lot of learning, compiling, and new vocabulary that’s going to come your way.
I’ll start you off with your first of 3 fact finding missions to prepare for a great website. The more time and thought put into your answers, the better a designer can give you the outstanding results you want.
Part I: Tell us about your business
Number of Employees
Years In Business
Industry
Explain what your company does
What’s your USP – Unique Selling Proposition or 30 Second Elevator Pitch to grab a potential client’s attention?
Who is your primary target market? Who is your secondary market?
Who are your Top Three Competitors?
Business customers or Consumers?
What is your goal for the website? ( I suggest starting with no more than 3 goals and add as you grow)
- I need to build awareness for my brand
- I need to offer a contact point to my clients
- I need my company to have a better image online
- I need to sell my product/service through my site
- I need to use it to build customer loyalty
- I need to reach people in many languages
- I need somewhere to promote my latest product/service
- Other
When searching for products like yours and your competition what are the top keywords people would put into a search bar to find you?
Name three websites you like the design and some competitors websites you like and what do you like/not like about them.
That's enough for today. Whew, did it overwhelm you?
Suzanna Chriscoe is a 25+ year graphic design veteran and small business owner. She’s garnered numerous design awards both in North Carolina and nationally. Suzanna has worn many hats over the years and has served as junior designer, art director, web designer, ad placement advisor and social media director. She’s designed everything from a business cards to billboard and lots in between.
